SEO News Update

SEO in the news

Search Google News for SEO.

Go ahead. Try it.

At first you might be dismayed about the general coverage of the SEO space and its importance in the industry.

But when you consider people like Jason DeMers, an SEO with a blog / guest column regularly appearing on Forbes, it seems an increasing number of SEOs are pushing the topic forward, and helping to demystify the things SEOs do.

Whether or not that play is as wise as it may seem, is not a universally accepted view. Some SEO experts view it as a way of informing lots of SMBs who don't know about SEO, but they may get the wrong ideas relative to their own SEO needs.

Of course, anytime anyone tries to lift the veil of secrecy off of any trade or profession, some incumbents will reject the notion as a lowering of standards, in one way or another.  And in time, the naysayers are consumed by the overwhelming market size that make the formerly secretive knowledge normal, common, almost banal.

The trouble seems to stem from the typical washed down coverage of almost generic topics, rather than deeper insights into more advanced topics that experienced professionals might be concerned with or interested in.

And of course, in the case of SEO, the elements of Desktop and Mobile SEO are a big topic which get constant coverage, even if more fundamental issues remain under the surface.

Regardless of one's stance, of course, an SEO must remain on top of the current issues related to doing the necessary work.  So even if you don't like reading about SEO in major media, the fact is you have to read up on what they're publishing. At least, you must do this from time to time, just to make sure you don't fall behind your competitors. Remember, they are focused on bringing home the bacon, and damn the consequences of ignoring the more significant issues that newbies do not understand.

For example, Google Now On Tap, an insightful feature, is one new tool that SEOs are starting to use to improve their SEO/SERP results. But not every SEO agrees that this is a good use of their time, at least not yet. Yet the coverage of it is almost ubiquitous in secondary and tertiary media outlets that feature search engine optimization in their news conetnt.

And that's it, for now.  Your latest SEO Science & Arts Update, from Randy Marshall.

Note: If you are interested in learning more about the best ways to maximize the effectiveness of SEO for Google News, watch the following video from the Google Webmasters channel on YouTube.

Differences In Techniques

doggies delivering differently

This vs. That

You don't have to be Charlie Sheen to know what Winning really is or what Losing feels like.

You don't have to be a genius to know the difference between working hard and working well.

The differences are stark, most of the time.

Yet sometimes, the difference between light and dark, left and right, up and down, English and French, Italian and Spanish, or Fruit & Veg can be, well, quite hard to see.

When it comes to publishing online, the same applies.  What's good SEO? What's negative SEO? What about SEM?  

Though negative SEO can be a problem because you have competitors in your industry, a strong SEO and SEM campaign can help to be the best defense. 

When you optimize your site to appear on the first page of search engine results pages, in addition to using paid ads to drive traffic to your site, you strengthen your web visibility. 

So here, without further ado, is a great guide to helping you distinguish the differences between tweaking your web pages for SEM vs. SEO.

And here's a great infographic from that article that you should refer to whenever you forget the basic "must Dos" of SEO:

By the way, if you visit the article in the link above, be sure to read it all, and then checkout the amazing SEO linkbuilding guide that's at the end.  A friend of mine tried it and has already tripled his daily traffic to his site about farm animal medicines, in just 7 days.

Promote Your Site With The Right Stuff

You may or may not have heard of SEO. That's Search Engine Optimization, for short.

But once you watch this video, you will not be able to get it out of your head.

Getting together a sophisticated SEO campaign is exactly what you need to bring in more leads, customers and revenue to your business. Anyone who fails to take care of SEO will suffer lost opportunities in the way of lost sales and lower search engine rankings. See our eye-opening blog post for how to put together a winning SEO campaign.

Every time you feel something is disturbing the peace of your pages, remember these incredible piece of advice... even if your mind tones it down a little. And then remember that the Googlebot, the Yahoobot, the Bingbot and other crawlers are snooping around your website. So if there's anything you don't want indexed ... keep it hidden, or better yet, keep it offline.

And now that you've seen that amazing presentation, be sure to read this incredibly helpful and handy guide to the best SEO techniques, updated for 2014 and 2015.

The Ultimate SEO Primer Infographic of 2014

Google's blatant promotion of kittens online

You read right.

The GOOG is at least partly to blame for the seemingly unending popularity of the trend that is ... cute kittens!

Now, when you set up a Blogger account, the google-powered dashboard shows you some useful information about how to best use this amazing and powerful tool, which can be used to share just about any kind of information, from the mundane, to the extraordinary, and even life-saving.

In short, Google is telling you and many other blogger users how to optimize your website to get solid rankings in the google search engine index, if not how to get to the top of the search results pages. 

So which of these noble or good causes does the megawebgorilla choose to promote to new users?

Well, have a look for yourself at this screenshot, taken September 7, 2014.

Google Promotes Blog About kittens

When we attempted to contact the publisher of "Example Blog" for more information, said publisher could not be reached.

The same is true for the Google Blogger leader.

Meanwhile, an anonymous, unofficial spokesperson for the group denied denying any involvement, or truth to the rumor that Google prefers kittens to puppies.

So now you know. If you want to optimize your blog, do what "Example Blog" does ... create a page "About kittens" ... even if your website is about pollution management, or other fascinating arts and science.