YouTube pays millions to promote top talent

JennaMarbles, YouTube

As reported on September 18, the world's most watched channel, YouTube, is starting to shell out millions of dollars to some of its most popular users.

The project, which is more of an attempt at keeping the talent on the Google-owned network than it is an exercise in HR.

Of course, this is not the first time YouTube paid for content. This time, however, they say the focus will be different, and thus they hope to succeed where previous attempts being an epic FAIL.

The new programming push is apparently headed by Alex Carloss, an executive who reports to Robert Kyncl, the head of content.

“Now, we feel the time is right to make another important investment in our creators. That’s why we’ve decided to fund new content from some of our top creators, helping them not only fulfill their creative ambitions but also deliver new material to their millions of fans on YouTube,” Carloss wrote recently in a blog post associated with the relatively quiet leak of the plan.

When contacted by my furry squirrel, who is remarkably well trained despite not being an Internet star, YouTube officials had no idea there was a rodent playing with his nuts on the other end of the phone, and so they gave no related comment, other than to ask (in a sobbing, crying voice) "Who is this? Why do you keep calling us? Leave Us Aloooone!"