Tuesday, December 23, 2014

Pay it forward with Google One Today

Google One Today 

A not so subtle attempt at simultaneously giving and growing the GOOG. 

image from google one today pay-it-forward service
Google One Today
As if Google was not already enough a part of your life, now Google lets you be generous and choose someone to give funds to, for them to pick a charity to donate the funds to.

Check out Google One Today for more details. Seems kind of like a nice viral marketing gimmick. After all, why not just let you donate the charity of your own choice directly? Why pass it on through someone else? What's the point of that?

The answer to that is pure, simple marketing. By passing it on to someone, you're feeding the google with more data about you and the people you know.

Smart move? Lame attempt at growth hacking? What do you think?  Please leave your comments and feedback.  

Speaking of paying it forward, take a look at this inspirational clip, of a guy who gives haircuts to the homeless as his way of giving to people in need.