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This vs. ThatYou don't have to be Charlie Sheen to know what Winning really is or what Losing feels like.
You don't have to be a genius to know the difference between working hard and working well.
The differences are stark, most of the time.
Yet sometimes, the difference between light and dark, left and right, up and down, English and French, Italian and Spanish, or Fruit & Veg can be, well, quite hard to see.
When it comes to publishing online, the same applies. What's good SEO? What's negative SEO? What about SEM?
Though negative SEO can be a problem because you have competitors in your industry, a strong SEO and SEM campaign can help to be the best defense.
When you optimize your site to appear on the first page of search engine results pages, in addition to using paid ads to drive traffic to your site, you strengthen your web visibility.
So here, without further ado, is a great guide to helping you distinguish the differences between tweaking your web pages for SEM vs. SEO.
And here's a great infographic from that article that you should refer to whenever you forget the basic "must Dos" of SEO:
By the way, if you visit the article in the link above, be sure to read it all, and then checkout the amazing SEO linkbuilding guide that's at the end. A friend of mine tried it and has already tripled his daily traffic to his site about farm animal medicines, in just 7 days.